The Inverted Funnel Model: A Game-Changing Strategy

Note: There’s no one-size-fits-all model; only the one that suits you best. Don’t follow anyone blindly—not even this article. Understand yourself.

If you are someone who:

• Works because you love it.
• Wants to play a long-term game with long-term people.
• Aims to build a sustainable, lasting business.
• Seeks steady, consistent income over time.

Then the Inverted Funnel Model might be the strategy that changes the game for you.

Traditional Funnel (Old Model):

• Pick a niche and target audience.
• Use content and ads → Attract potential customers.
• Follow up and build trust → Convert them into customers.
• Make sales → Get paying clients.

→ Focuses on What you offer, then Who will buy it.

Inverted Funnel (New Model):

• You are the niche.
• Use your personal interests to attract people who share your vision and lifestyle.
• Give value → Build true fans.
• Create a community → Recruit members.
• Build influence → Grow a loyal following.
• And this following will bring more members, fans, and support back to you (reversed conversion).

→ Focuses on the Who, then the What!

Disadvantages:

1. Takes time—relationships don’t happen overnight.
2. Needs care and attention, like a mentor guiding their students: listen, share, and connect personally.
3. Earnings grow slowly, but they’re more stable and lasting.

Advantages:

1. You get to do what you love!
2. People are drawn to your real self—the Who, not just the What.
3. Value created builds on itself: members bring in more members, making your efforts grow over time.
4. Income based on trust, allowing for different revenue sources: memberships, small offers, premium offers (and more).

I like to call it the “Missionary Model” because of its focus on values and connection.

And Fluent Community is a great plugin to help you implement this model!

#whyfluentcommunity