I’m a lawyer based in Spain who began a career in marketing and consulting in 2009, later expanding into international legal advisory in 2014, working with major tech companies. As the founder of En Busca del Fuego, a business consultancy and online school focused on holistic growth, I help businesses, entrepreneurs, and content creators navigate legal challenges and thrive.

My work spans multiple sectors, from SaaS and international taxation to judo (a sport I love and competed in for 15 years). I started exploring online communities back when using the phone meant losing your internet connection. Those early experiences shaped my belief in the power of online relationships, long before social media, and in a time when attention wasn’t a superpower :)

I’ve had the privilege of representing a Spanish foundation focused on technology and innovation, which allowed me to get a grant and visit and study at Harvard and MIT for a time during my unfinished PhD studies. This experience opened my mind significantly as a Spaniard, providing valuable insights and expanding my horizons to new tech more deeply.

Currently, I’m learning Japanese, with plans to travel to Japan in 2025. I’m passionate about music, acting, traveling, anime, exploring new cultures, and photography.

My latest inspirations come from the Fluent ecosystem and WordPress, which I find full of incredible people and potential. I also manage a podcast where I interview inspiring individuals I encounter on my journey, often in multiple languages. By a stroke of luck and passion, it became one of the top 7 most-listened-to podcasts in Spain in 2023. This journey has been a profound learning experience, one that I hope to continue for years to come. At my core, I’m dedicated to self-study, and helping others build sustainable, values-driven businesses while continuing to grow personally and professionally.

Pleased to be here sharing and learning with you!