🎙️ I interviewed Ben Sibley, the founder of Independent Analytics
Many of us here use WPManageNinja products, and Independent Analytics already integrates with Fluent Forms and FluentCart for built-in reports.
I sat down with Ben to talk about how he went from building WordPress themes to creating a privacy-first analytics plugin that now tracks +100k sites: completely cookieless, no compliance banners needed.
We covered the story behind Independent Analytics and why he built it
How GDPR and the GA4 migration opened the door
FluentCart and Fluent Forms integrations for eCommerce and form tracking
His roadmap and what's coming next
Running a profitable WordPress product business as a small team (team of 2!)
I started using it about a year ago, right around the time FluentCart launched, and the experience has been great!
One thing I brought up during our conversation: many of us have been asking for Fluent Community integration. The SPA architecture makes it tricky, but it could probably be on the works in the future. I also suggested he join this community since so many users here would benefit from direct contact. So don't be surprised if he shows up!