General feedback to Fluent plugins

I just looked at FluentCRM....and well....do please follow WP standards.
When I look at a plugin I look for how close to the standard/default method it uses. Which means comparing a plugin to for instance Akismet.

• Installed plugins list.
  Look at how Akismet has when activated Settings l Deactivate. Those are important. After installing a plugin one should have a hint to where to go. Settings is a default method used for many years to help direct a user to the correct plugin location.
  Top level items: Some plugins should not have top level items but should instead be inside the top level WP menu. Even though a plugin has a top level menu link it still should follow the WP standards for UI as close as possible meaning adding a Settings link.

  Description below installed plugin details. Is not to be packed with links. This is not the right place to add links. Look again at Akismet. Less is more in this space.

• Menu and submenu
  How to structure a plugin submenu items. Look at how clean the WP submenu is in general. I would say max 5-6 items. These same top level items can also be added into a menu containing submenu items inside each of the pages.

• Be professional.
  Howdy, username seen in the top right on any WordPress backend. Is not professional, so do not follow that example. Look at how to stay as professional as possible. The WordPress web site needs to fit with many kinds of people. Keeping this professional means most often keeping things without humor or any other extra thing not needed. I would basically go through each plugin and look at how it adds extra things to create a sense of humor etc and then remove it.
  There are likely other things as well, but this is what I can think of right now.