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FluentForms

#💡 Idea

Prototype Release: A Full Fluent Forms → WooCommerce → FluentCRM ROI System. Who Wants It?

Hey everyone 👋

I’ve been working on something big for Fluent Forms power users, something I personally needed for my own lead-gen funnels.

I built a complete ROI Analytics Dashboard that connects Fluent Forms → WooCommerce → FluentCRM, with LTV, ROAS, CR%, incubation time, per-UTM breakdown, and drilldown views.

The name is provisional (currently calling it “Fluent ROI – Analytics Ultimate”), because this is still a private build.
Before finalizing branding, pricing, or launch, I want to understand if the community actually wants this.

Here’s what the plugin does 👇

🔍 What this plugin actually does

It turns your Fluent Forms submissions into a full marketing & revenue intelligence dashboard, directly inside WordPress.

You can:

  • Track Leads → Customers → Sales → Cash → LTV in one unified flow

  • Analyze performance by UTM source / medium / campaign / content / term

  • Calculate real ROAS by entering ad spend per source

  • Drill into:

    • WooCommerce Orders (filtered by that exact source)
    • Fluent Forms leads (per-source entry logs)
    • FluentCRM subscribers (customers generated in that period)

No SaaS, no external tools, no monthly fees — just a WordPress plugin.

📊 Main Dashboard – ROI Analytics (Name still TBD)

The dashboard is built with React + Tailwind and includes:

🔹 KPI Bar (with full tooltips + previous period comparison)

For any date range, it shows:

  • Total Leads
  • Customers (unique buyers; link to FluentCRM)
  • Sales (WooCommerce orders; clickable)
  • CR% – Conversion Rate
  • Cash – cash collected in the selected period
  • LTV Total – lifetime revenue generated by leads captured in that period
  • Ad Spend – manual + fallback CPL
  • ROAS – Cash / Ad Spend
  • Incubation – average days from form submission to first purchase
  • AOV – Average Order Value

All metrics include:

  • Precise formulas
  • Plain-English explanations
  • Trend comparison vs previous period (+%, −%, or “New”)

📅 Date range logic

Built-in quick filters:

  • Today, Yesterday
  • Last 7 / 30 days
  • This month
  • Last 3 or 6 months
  • Year to date

Plus fully custom ranges.

For every range, the plugin automatically computes the previous equivalent period to compare numbers.

🎯 UTM-based analytics

You can slice your data by:

  • utm_source
  • utm_medium
  • utm_campaign
  • utm_content
  • utm_term

Use one or multiple at once (e.g. Source / Campaign combined).

Per each segment, you get:

  • Leads
  • Sales
  • Cash
  • LTV
  • AOV
  • Ad Spend (manual OR estimated via fallback CPL)
  • ROAS

🧾 Per-source table (with drilldown)

Each row represents a traffic segment.

You get:

  • Source label
  • Leads → opens Leads View
  • Sales → opens WooCommerce orders filtered
  • Cash (period)
  • LTV (all future orders from those leads)
  • AOV
  • Ad Spend input
  • ROAS (color-coded)

The table supports:

  • Sorting on all columns
  • Auto-formatting
  • Clean placeholders when data is missing
  • Fallback CPL highlighting when spend is estimated
  • CSV export of all rows

📈 Charts: Trend & Incubation

Trend Charts

Pick any metric:

  • Leads
  • Sales
  • Cash
  • LTV
  • AOV

Choose the chart type:

  • Horizontal bars
  • Pie chart

Incubation Chart

Shows how long it takes for a lead to buy:

  • Within 24h
  • 1–7 days
  • 7–30 days
  • 30+ days

Super useful to understand customer buying cycles.

🔮 Forecast Simulator

Enter an “extra ad budget” (e.g., +€100, +€1,000) and the plugin estimates:

  • Additional leads
  • Additional sales
  • Additional revenue
  • Expected ROAS

Based on global CR%, AOV, and CPA.

🧩 Integrates all three Fluent tools

Fluent Forms

  • Reads submissions
  • Reads UTMs + email
  • Filter by specific forms, whitelist, or blacklist

WooCommerce

  • Matches billing email to all valid orders

  • Computes:

    • Period revenue
    • LTV
    • Sales count
    • AOV

FluentCRM (optional)

  • When installed, you can:

    • Open CRM Contacts View of all customers generated
    • See customer details + link to their profile

👤 Dedicated Leads View

When clicking on Leads count:

  • Table showing:

    • Name, email, phone
    • UTM data
    • Date, status

  • Direct link to Fluent Forms entry page

⚙️ Settings Page

Full control:

  • Access roles
  • Valid WooCommerce statuses
  • Minimum order threshold
  • Form whitelist
  • Form blacklist (if no whitelist is set)
  • Fallback CPL
  • Default dashboard range

All settings saved as standard WordPress options.

🧱 UI/UX Features

  • Split layout with draggable resize
  • Stacked layout for laptops
  • Responsive design
  • Detailed tooltips with definitions & formulas
  • CSV export
  • Clean Tailwind design
  • Smooth transitions, hover states, shadows

🤝 Why I’m sharing this now

The plugin is complete and working, but:

  • The name is temporary
  • No branding yet
  • No pricing decided
  • Not publicly released
  • I'm not sure i'll sell it, i created it only for my personal use actually.

Before I go further, I want to hear from Fluent Forms users.

❓Questions for the community

Would this help your workflow?

  • Would you use/buy a plugin like this?

  • Anything missing from your ideal ROI dashboard?

  • Would you prefer:

    • Lifetime license, or
    • Yearly updates/support?

If there’s real interest, I’ll share a video demo and early-bird access for commenters.

Let me know! 👇
p.s. the plugin is actually in Italian, i'll translate it in english if i'm gonna sell it

p.p.s. if the post is against space rules plz let me know i'll remove it

Prototype Release: A Full Fluent Forms → WooCommerce → FluentCRM ROI System. Who Wants It?
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