Etiquette for grabbing emails in url parameter
I am using a form at the start of Presto Player to check the identity of the viewer. It has an email field which is pre-populated from a url parameter. I am wondering how people handle shared links? Say someone passes a link to a colleague, or worse still it gets posted online with an email address in it, then that email is in the url and on the form as the video loads.
Basically the video will be part of a funnel process and I've been advised against getting prospects to fill in their email wherever possible if I already have it, just prepopulate wherever possible.
If someone lands on the video organically the form will not populate and they will have to enter their email.
I'm just wondering what standard practice is for this type of scenario - is it OK to ping email addresses around in url parameters, is it on the user if they share a personalised link etc?
Passing an email address counts as PII and is not allowed in most places around the world due to GDPR and also Google Analytics, etc.
Not legal advice, just FYI.
If you're using FluentCRM, then you could pass the hash that FluentCRM uses for tracking users, but I don't know if there's any integration between Presto Player and FluentCRM.
Taylor Drayson I'm not worried about GDPR (where I am) as processing email addresses is covered under legitimate interest. Not aware of Google policies though so obviously need to check that out. I've decided not to prepopulate, it's a one click for most people anyway as their browsers store their emails. And I think it's Hubspot (or some similar marketing product site) that makes me enter my email in every form when I want to download something, so it can't be that bad practice.