Unsubscribe from "this" promotion
I've seen emails sent by different marketers over the last couple of years that have sometimes at the top of their email a note that this email is marketing a specific product and if they no longer want to hear about said product but remain on the list they can click the link.
So as I'm thinking about this and FluentCRM, is this possible by using smart links? Where basically the landing page of the link is just something that acknowledges that they've been removed and the action in the setting of the click is to either remove or add a tag (or list) depending on how you have your tag/list setup?
That is how the logic seems to be in my mind. Am I on the right track?
I think you can use this feature if you have multipe lists. But I never tried that.
Kevin Heinrichs yes I've seen that, but don't think that it works for tags / lists without them being logged in. But also we may not want them to see what we call our tags as they may mean something to us, but different to others.
Always remember about CAN-SPAM & CASL & GDPR best practise/rules.
While any workaround is excellent for preference management it is not a substitute for legal compliance. You must adhere to mandatory regulations for marketing emails.
Every marketing/commercial email must include a clearly visible one-click link to unsubscribe from all future marketing emails (Google automatically can pickup also the unsubscribe feature and display it at the top of gmail).
You must always include the built-in FluentCRM merge tag, {unsubscribe_url}, in the footer of every email template.
Ensure the link text for your Smart Link is very clear: "Click here to stop hearing about [Product Name]."
All unsubscribe requests (both specific and global) must be honored immediately (or within the statutory limit, ex: 10 business days for CAN-SPAM, immediately for GDPR).
Use the Smart Link for topic preferences, but always include the global unsubscribe link for legal compliance.
Note: follow the best practices and requirements set by Google and Yahoo for high-volume email senders requirements.
The Gmail/Google "Unsubscribe" option displayed prominently at the top of the email is driven by a technical requirement and serves the purpose of protecting sender reputation and improving deliverability.
Google and other major mailbox providers (MBPs) require high-volume senders (over 5,000 emails/day) to include a special hidden header in the email code called List-Unsubscribe.
This header provides the mailbox client (Gmail) with a clear, machine-readable URL or email address where an unsubscribe request can be sent directly.
When Gmail detects this header, it automatically displays the prominent "Unsubscribe" button at the top for user convenience.
One-Click Mandate
Google and Yahoo now mandate that the system backing the List-Unsubscribe header must support One-Click Unsubscribe (as defined by RFC 8058).
When the user clicks the option at the top of the Gmail interface, the action is handled immediately by your email service provider's system without requiring the user to visit a landing page to confirm.
Microsoft also prefer including the one-click List-Unsubscribe header now and it is a critical requirement for maintaining a good sender reputation and ensuring reliable delivery to Outlook and Microsoft 365 users.
Mat thanks. Yes I should have mentioned that I wasn't excluding the main unsubscribe setting, just that some people prefer not to hear about some things. I've also seen it be used to go from say a weekly communication to monthly.
I think the WP Ninja team has a similar mention in their emails regarding a product as I recall clicking on it to see what happens. Boom no more emails on that topic. Although that wasn't really my intention as I was just being nosey to see if it was truly a 1 click which it was. I still am on the email list.
Janice Bennett if someone doesnt want to hear about unsubscribe feature then the person should not send any marketing emails for example in EU, US or CA unless they want their emails go to spam and ruin their domain/IP reputation with big ESPs/MBPs etc.
As we both know email deliverability is something else than just clicking the Send button.
Yes, this is common. Aside from the global unsubscribe you can create aan additional link that triggers a Smartlink that adds/removes a tag for that specific promotion.
Since it's not a native feature the onus of management falls on you to ensure you never accidentally include those people in future promotions.
I've done this for years without a single issue or complaint.