Reengagement - Really Needs To Be Easier
With the tools currently built into FluentCRM, it is pretty difficult and manual to be able to set up and run an AUTOMATED reenegagement campaign.
Right now, sure... you can manually search/filter your list and add them to an automation. But, ideally, this would just happen on automatic. But, a few things are missing that would be super helpful:
- No action in automations to unsubscribe a lead. Seems like a very simple thing to add.
- No automation triggers to go based on engagement, entry into a dynamic segment, etc. Which makes things tough to automate.
Some ideas I think would be useful might include...
- An automation trigger for link clicks - even clicking ANYTHING in any email. Right now, we have Smart Links, but that's one link at a time. A global option to trigger based on clicking ANY link in ANY email would be a major convenience. I had that option with Drip, and I kinda miss it.
- An automation trigger for a lead entering a dynamic segment. Might be tough to code, but I can dream. ;)
Better yet would be just a built-in function for this, similar to how Abandoned Cart works. Honestly, I think re-engagement campaigns would be more universally needed than Abandoned Cart anyway.
If there was some universal setup where one could choose which email sequence to use as a re-engagement campaign... then a global setting that would use the built-in open/click tracking FluentCRM already has and just apply it globally... this would be the meal ticket. The user could set their timing cut-off (say 90 days). And, then automatically, if the subscriber goes 90 days without clicking/opening.... it would auto-start the email sequence. And, if they click/open, it is not sent. If they're already in re-engagement and then they click, then they are removed automatically. If they then unengage again, it restarts the sequence.
Thoughts? Shahjahan Jewel
David Risley didn't see this here before I responded on FB 🤦🏾♂️. I'll resume the convo here
Here's my original FB reply (for everyone else)
Chris Davis Yeah, I posted to both to be sure it gets noticed. 😇
I have enough tasks in Ottokit to probably handle clicks, but if I used it for opens, then every single open would trigger a task? Whoah.
This needs to be native. The fact that Ottokit has this hook available to be used at all means FCRM could do it - easily.
David Risley I will do some exploration with Claude to see if a simple plugin can be created. I've done this for other open source software and it works really well. Just have to hook into the global event listener for clicks (and opens).
I believe you're highlighting an area of growth for the Fluent team. Perhaps the initial vision was just email sending with some sequencing. Now that more people are using it and automation is more of a standard expectation they're trailing behind a bit.
I'm still shocked they haven't made this (https://github.com/verygoodplugins/fluent-crm-field-updated-trigger) into native functionality. It's literally already written and works perfectly.
More dynamic wait timing in automations is glaringly missing as well. I've found workarounds but they aren't pretty. A simple "Wait until" action would go a long way.
Yeah, in the dev docs, I see the action hook "fluentcrm_email_url_clicked". Perhaps a custom automation trigger could be coded up for that.