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Creating Company in FluentCRM from Fluent Forms Submissions

After spending way too much time searching the FF and FCRM Facebook groups with no luck (big surprise), I remembered there is a community for this! I searched here, but still didn't find a solution.

I need to create both a contact AND a company in FluentCRM Pro from a Fluent Forms Pro submission (all plugins updated to most recent version).

I've tried (with no luck):

  1. Looking for company creation in FluentCRM feed settings
  2. Using "Apply Company" in automations (only allows selecting existing companies)
  3. Fluent Forms/Snippets code hooks

What am I missing?! Webhooks? Action/Filter hooks? My mind?

Has anyone implemented automatic company creation from Fluent Forms that creates a company and contact from one FF submission?

My coffee budget is depleted and it's way past my bedtime trying to figure this out. Any help is much appreciated! πŸ™β˜•πŸ˜΄