Interesting alternative to Google Analytics for FluentCart
I’ve been testing Independent Analytics for a few months now.
Short version: it solves 80% of what most people use Google Analytics for, with 20% of the friction.
Why I like it:
- Cookieless by default → more GDPR-friendly
- Works out of the box with Woo, SureCart and FluentCart
- Way simpler and faster to set up than GA
If you’re looking for a no-nonsense analytics setup for FluentCart, this is it.
You will love the auto-generation of reports.
Especially relevant for Roberto Campos Arce , who recently asked about GA + FluentCart.
It’s a generous free plugin, with an LTD (ref) if you want extras like forms, conversions, etc.
I also spoke with the founder about FluentCommunity.
Since it’s an SPA, the /portal can’t be tracked the same way GA does: but even with that limitation (at least, for the moment), it’s already helped us spot real optimization opportunities: best pages, 404 error pages, track custom events, track best performing versions of specific landing pages, AI referers...
Important note: cookieless ≠ “GDPR solved.
You still have obligations.
But it’s clearly more privacy-respectful than Google Analytics.
I recorded a short video explaining why I’m using it (from a GDPR perspective and more).
(Video is in Spanish, auto-dub enabled.)
👉 https://youtu.be/AZKvm_ld864
Hope it helps. And hope you guys have a great entrance to the new year :)
I'm glad you found a solution you like, but I'm curious how you reconciled IA's use of Freemius with data privacy & GDPR compliance?
Charlotte D Hello Charlotte!
I remember you were the one pointing me to this: thank you again!
For what I've seen, freemius issue can be "disabled" during the initial setup, which already removes a big part of the concern. Even when enabled, it operates at the plugin/licensing level, not at the visitor analytics layer: legally a different issue with a different disclosure basis.
Not like some form plugins I know... that sends your data to analytics servers without notice 🤣
The onboarding is solid. Not perfect, but it’s clear they’ve addressed the concerns that worried users in the past.
What I am missing is an independent external audit / evaluation (official one, not user-based). That said, under GDPR the controller is still the site owner, not the software. Tools don’t transfer responsibility. (Even they of course, can have their own liabilities).
A quick insight is that cookieless ≠ GDPR-free.
Misconfigure almost any tool and you can break compliance: that’s exactly why GA/GA4 ran into trouble in some countries.
Personally, I still like cookie tracking for consent traceability (specially when you have good CMP settings).
But for fast KPIs, day-to-day insights, and reporting, I found IA is a genuinely strong plug-and-play solution!
I am sure many will find it useful.
Sadly, as I mentioned, it's not Fluent Community ready. So, for those relying on portal pages, it's such a missed opportunity. Specially for Lock Screens.
will be looking into this! thanks Jorge de los Reyes!
any affiliate links, or association? I have a client that will need this. watching your video now, with English subtitles 😆
Jeff Yes, you may be able to find their affiliate program in their site 😄.
I’ve tried it myself in the past, and the system seems to be pretty consistent.
Jorge de los Reyes I was asking if you had an affiliate link to them since you were promoting them maybe you did.
Jeff hey Jeff. Sure!