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Email marketing tools integration (Mailchimp, MailerLite, etc.)

How would we go about connecting an email marketing tool like Mailchimp or MailerLite to FluentCart for tracking certain actions taken by a customer and triggering email automations based on that in such a tool? There are no native integrations yet. I know FluentCRM exists, but what if you don't want to use that?

William Beem

Probably a webhook service. You may need to use Zapier, Make, HUGINN, N8N, or something like that.

F. C.

William BeemΒ yeah, I’m afraid so. It adds another tool to the chain, and thus added complexity and probably higher cost too. Not ideal.

William Beem

F. C.Β I think it may depend if your ESP provides access to use a webhook, and what you want to achieve with the integration.

Shahjahan Jewel

That’s why we built the webhook feature. So with webhook you can send the data anywhere you want.

F. C.

Shahjahan JewelΒ Indeed that's very useful. However MailerLite does not have a public incoming webhook URL that can directly accept raw POST data from FluentCart (or any other service) A service like Zapier would still be required to piece it all together.